FTC Issues Guidance to Mobile App Developers

Reed Smith's AdLaw By Request blog features a post on the Federal Trade Commission's recently published "Marketing Your Mobile App: Get It Right from the Start," a set of guides addressing compliance with truth in lending and privacy principles for mobile app developers. Reed Smith partner Doug Wood notes that disclosures and privacy protection for mobile apps is a major issue and recommends that the guides should be read carefully by anyone in the mobile app business. Developers and marketers operating in the health care and life sciences industry should take note.