The social media phenomenon has radically transformed the ways in which commercial businesses promote their services and products. However, as a result, companies must consider potential legal risks from an entirely new angle. To become a successful user of social media, a company must draft, review, disseminate and enforce a social media policy that addresses potential legal issues while at the same time emphasizing positive exposure for the business.
For more information on how your business can utilize social media to maximum effect while exercising compliance with legal guidelines, see Reed Smith’s newly published Third Edition of its white paper on social media, “Network Interference: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon (3rd Edition).” This updated guide now covers practical, action-oriented guidelines as to the state of law in both the United States and Europe, and is an invaluable resources for companies navigating the social media world.