The Advanced Medical Technology Association (AdvaMed) – the national industry association of medical technology manufacturers – recently issued an updated Code of Ethics on Interactions with Health Care Professionals (HCPs) (the AdvaMed Code or Code). Last revised in 2009, AdvaMed’s updated Code will go into effect January 1, 2020. The Code speaks to the evolving regulatory risk landscape in relation to manufacturers’ interactions with the modern medical technology marketplace.

A select committee of AdvaMed members, with Reed Smith’s support, worked to revise the Code to include learning from the last decade, and to offer guidance on common, but not previously addressed, interactions and arrangements between medical technology companies and HCPs (which include virtually all manufacturer customers, and sales and marketing targets). The new Code includes the following sections:

  • Joint Education and Marketing Programs
  • Communications about Safe & Effective Use of Products
  • Consigned Products
  • Company Representatives providing Technical Support in the Clinical Setting

Reed Smith served as outside counsel to AdvaMed and was honored to help draft the original, current, and revised versions of the AdvaMed Code; our attorneys work with clients worldwide in optimizing their compliance programs to more effectively and efficiently manage organization risk in line with business and operational priorities. We are happy to provide additional information on the updated Code and the assistance it provides medical technology manufacturers.

To read our entire overview of the updated Code, please visit